All important statistics are prepared by our experts – available for direct download as PPT & PDF! The trend of mixing craft beer with mezcal is considered chic in the U.S., Canada, and Mexico. While tequila continues to hold flagship in Brazil, the demand for mezcal is rising slowly but steadily. Mezcal fever in the U.S. made the American market—specifically bars and restaurants—the most important sales channel for small agave distillers in rural communities. The mezcal market traditionally consists of many small producers. This awareness is rising around the world. 5 Billion by 2027. FMI has projected the U.S. to remain one of the most lucrative markets throughout the forecast period. For a full list of primary respondents, please reach out to us. Moreover, as the contribution of the spirit producing manufacturers is increasing globally, as a result there is strong sales prospects of mezcal in international market which also is associated with the commercialization of Mexican export in international markets and not only in the US. Click here to know more about it. Natural non-alcoholic beverage is often touted healthier in comparison to conventional drinks. Global Mezcal Market to Reach $1. Each of these segments are analyzed further to … Tequila, is often decribed as ... Stores and prices for 'Zignum Mezcal Reposado' | prices, stores, tasting notes and market data. Global Mezcal Market 2020 History Breakdown Data by Manufacturers, Regions, Types, Application and Forecast to 2026 | Absolute Reports Posted on Sep 7 2020 12:03 PM "Manufactures included in this Mezcal market report are El Jolgorio, Ilegal Mezcal, Pernod Ricard, Diageo, Rey Campero, Tlacolula Distillery, William Grant & Sons. Mezcal producers and whisky producers are actively working together in some cases, to create products that pull from the traditions of each spirit to create something entirely new. Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. How big is Opportunity in Craft Spirits Landscape? data than referenced in the text. Mezcal Market Size, Share & Trends Analysis Report By Application (Wedding Cocktail Party Backyard BBQ Others ), By Type (Joven Reposado Anejo ), By Region, And Segment Forecasts Till - 2028. The three new categories proposed by Norma Oficial Mexicana NOM-070-SCFI-1994, which is the law governing application of Mezcals’ Denomination of Origin include Mezcal, Artisanal Mezcal, and Ancestral Mezcal. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market. This text provides general information. Companies operating in the beverage market are projected to capitalize on this opportunity during the forecast period. Leading beverage companies are significantly concentrating on research and development (R&D) activities to advance the multifunctional profiles of non-alcoholic drinks which offer high health benefits. FMI has projected that mezcal will be the next big thing in China. Yes, you can request a sample and it will be sent to you through an email. Sales of mezcal are projected to be higher in the Middle East & Africa and Asia Pacific. These developments present a positive outlook for growth. The craft spirits concept is very novel, and the drift has been followed by craft beers which started nearly in 2010. How Businesses Can Utilize Market Research to Create Reactive, Recession-proof Strategies for Survival, Custom & Syndicated Market Research Reports, Competitive Intelligence | Ethical & Unbiased, Consulting | Unparalleled Business Intelligence. Moreover, in 2019, the United States became the world’s leading mezcal market, as imports surged to 50%, exceeding Mexico which increased to 10%. A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. Global mezcal sales are set to create a multi-billion-dollar market in the near future. The research handbook provides up-to-date market size data for period 2013-2018 and illustrative forecast to 2023 covering key market aspects like Sales Value and Volume for Tequila & Mezcal and its variants . The beverage sector offers lucrative growth opportunities to mezcal manufacturers. Joven is ideally used in cocktails to add the sanctified flavor of sweet agave in the beverages. The application scope of the Tequila & Mezcal (Spirits) Industry market comprises of Hypermarkets & Supermarkets,,Convenience Stores,Department Stores andOnline Sales. It was reported in September 2017 that mezcal could be found at many bars in London. Tequila is a variety of mezcal produced in the Tequila region of Mexico. How is Interest for Ethically Sourced Products Pushing Mezcal Sales? In 2018, the United States comprised 71% of the total mezcal export, dwarfing Spain that accounted for less than 6% total share. Tequila & Mezcal Market in the United States of America registered a positive compound annual growth rate (CAGR) of 8.52% during the period 2013 to 2018 with a sales value of USD 7,192.49 Million in 2018, an increase of 10.20% over 2017. Directly accessible data for 170 industries from 50 countries Based on distribution channel, the mezcal market is bifurcated into HORECA, speciality stores, modern trade, online retailers and other sales channels. In its new study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights about key factors driving demand for mezcal. America’s growing taste of mezcal is expected to bode well for small producers across Mexico. The pinas are cooked using wood-fired ovens, giving the spirit a pungent smokiness. Based on distribution channel, the mezcal market is bifurcated into HORECA, speciality stores, modern trade, online retailers and other sales channels. The MarketWatch News Department was not involved in the creation of this content. New, Everything you need to know about the industry development, Find studies from all around the internet. Del Maguey was the first mezcal brand to truly go global, well before Pernod Ricard’s investment, with a plan to highlight 18 variations in distinct emerald-green bottles. According to the World Health and Wellness Council survey, Latin America witnessed a 20% increase in the healthy drinks and health category and plant source as the chief growing categories during 2016–2020. Over-harvesting agaves is a continual threat. Notwithstanding the impact of COVID-19 outbreak, an increase in beer imports has been reported, hence creating lucrative opportunities for mezcal in Brazil. According to the America Craft Spirits Association, the U.S. has 1,315 active distillers in 2016, which rose to 1,589 in 2017. With the fast growth of the mezcal industry, finding ways to protect the supply and biodiversity of the raw material is becoming increasingly important. It is a spirit distilled from agave plant. Besides this, online retailers are expected to offer a wide range of products through comprehensive catalogues. According to a new report by EMR titled, 'Mezcal Market Size, Share, Price, Report & Forecast 2021-2026', the global market projected to witness a healthy growth over the forecast period of 2021-2026, growing at a CAGR of more than 21%. Read more We are happy to help. Mezcal Anejo will exhibit a higher CAGR through 2027. Fortune magazine reported that sales of mezcal rose 25 percent between 2014 and 2019, according to data from IWSR, which tracks alcohol sales around the world. Sales of mezcal are projected to be higher in … Mr. Mezcal supplies the world with our premium mezcal. According to CevBrasil (Brazilian Beer Association), the sector accounted for 1.6% of the total GDP in 2018 and is constantly receiving new investments. In partnership, we are working with our top mezcaleros, where they have perfected the art … Definitive rules are laid down, regarding distinct processes to be undertaken for three categories. To know more about how the research was conducted, you can speak to research analyst. Prominent players in the U.S. are investing in setting up production plants due to increasing mezcal popularity in the country. This report studies the Mezcal market size (value and volume) by players, regions, product types and end industries, history data 2014-2018 and forecast data 2019-2025; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis. There’s also a long runway for growth, because only 244,000 cases of mezcal were sold in the U.S. last year, minuscule when compared with tequila’s 18 million cases, IWSR data shows. To the south it has a long coastline ... Stores and prices for 'Mezcal Union Uno Mezcal Joven, Oaxaca' | prices, stores, tasting notes and market data. With the West boasting the largest number of craft distillers, naturally emerging as lucrative pocket for mezcal sales. Brown-Forman Corporation (Grupo Industrial Herradura, S.A. de C.V.). The rising culture of cocktail in the US has made mezcal beverage trendy, also with bars presenting numerous mezcal and tequila varieties. Covered in this report The report covers the present scenario and the growth prospects of the global mezcal market for 2017-2021. According to FMI, the segment is expected to hold a little below 54% of the market, in terms of product type, by the end of 2027. You can buy the report securely and safely. Global Mezcal Industry. Mezcal is produced in the state of Oaxaca in southern Mexico, from several varieties of agave, but not blue agave. Running between $40 and $200 a bottle, Del Maguey’s line set a floor price far above what vodka, tequila, and many liquors command—establishing a new standard for the category. Get in touch with us. With the West boasting the largest number of craft distillers, naturally emerging as lucrative pocket for mezcal sales. Lately, wealthy Chinese consumers in the 25-34 year-old age range are considering for authentic and natural beverages, that mezcal delivers. Statista assumes no Furthermore, there is also a noticeable shift towards the consumption of sugar substitutes and natural food additives. The demand for Mezcal Joven is expected to remain high in the near future, as it offers consistently smooth texture with a lingering heat. Furthermore, after a 39% increase last year, Pernod Ricard’s Del Maguey brand still remains the leading mezcal brand in the U.S., according to Impact Databank. Other states make mezcal in a different manner and the rules don’t account for their practices. Tequila is a variety of mezcal produced in the Tequila region of Mexico. While there doesn’t seem to be much data warranting the need for these cross-over spirits projects, some of them are beginning to make some waves. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. Due to varying update cycles, statistics can display more up-to-date Mezcal Anejo will exhibit a higher CAGR through 2027. Furthermore, majority of mezcal and tequila are made by refining the fermented agave plants juice in Mexico and adds for more than 80% market share in the mezcal and tequila manufacturing and supply. Strong growth of the mezcal market is expected to continue due to the implementation of favorable policies of reimbursement by governments, creating a conducive environment for growth globally. Mezcal Market Country Level Analysis Moreover, globally distillers have been experimenting with diverse varieties of agave and some distillers have implemented novel techniques. Mezcal market is projected for an impressive CAGR of over 13% during 2019 - 2027, as the drink is gaining stupendous popularity as a perfect alcoholic drink for human consumption. Since 2012, mezcal sales are up almost four times, and the vast majority of bars, restaurants and liquor stores, carry at least one brand. Mezcal Joven is highly sought-after. The concentrates segment of the mezcal market is bifurcated into 100% tequila and mix tequila. Nowadays, consumers favor mezcal over tequila due to disparity of flavors, where mezcal was cultivated and the type of agave used, and each manufacturer’s customized processing technique. In 2016, Mexico exported 2.7m litres of the spirit, compared with just below 648,000 litres in 2011, according to … The concentrates segment of the mezcal market is bifurcated into 100% tequila and mix tequila. Some of the leading companies offering mezcal are are Bacardi Limited., Familia Camarena Tequila, Craft Distiller, Destileria Tlacolula, Diageo Plc., Don Julio, S.A.de., EI Silencio Holdings INC, among others. We use cookies for a better user experience. I still spend a lot of time spreading the gospel of mezcal, and more times than not, the conversation begins with the comparison of mezcal to tequila. by - Sudip Saha, Managing Director and Co-Founder of Future Market Insights, By submitting, you confirm that you agree to our Privacy policy, Download Competitive Benchmarking Analysis, Future Market Insights, The research handbook also provides analytics on Sales by Brands and by Distribution Channel. According to data from the IWSR, in the past three years, it has been the second-fastest growing spirits category, rising at a rate of 9% year-on-year, just behind gin at 12%. Table 94: Iranian Market for Mezcal: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2020-2027 Table 95: Mezcal Market in Iran: Historic Sales Analysis in US$ Thousand by Segment for the Period 2012-2019 Table 96: Iranian Mezcal Market Share Analysis by Segment: 2012 VS 2020 VS 2027 ISRAEL The research handbook provides up-to-date market size data for period 2013-2018 and illustrative forecast to 2023 covering key market aspects like Sales Value and Volume for Tequila & Mezcal and its variants . According to data from the IWSR, in the past three years, it has been the second-fastest growing spirits category, rising at a rate of 9% year-on-year, just behind gin at 12%. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Tequila & Mezcal. The heart of Joven is produced at a traditional Palenque in Matatln, but it is grown and distilled in the Oaxaca region of Mexico. This year, trade body the Distilled Spirits Council released data showing that sales at the super­-premium end of the Tequila spectrum have grown by 706% in the US since 2002. Mezcal is a distilled alcoholic beverage made from the agave plant. It is a traditional Mexican beverage and can be made from 30 different types of agave. Global mezcal sales are set to create a multi-billion-dollar market in the near future. While large brands with wide distribution are benefiting from the uptick in retail sales, smaller tequila and mezcal producers have seen sales plummet. Automotive Chemical FMCG Food & Beverage Healthcare ICT Semi Conductor & Electronics. Indicative blend: Espadin and Cirial.. Users have rated this product 4 out of 5 stars. 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